Mexichic

Mexichic - Diana Diaz

As a Latina, it thrills me to see an increased representation of Latinas in different arenas. It’s even more exciting to observe a representation of me, a Chicana in seemingly unreachable places.  I want to build a brand that is inclusive, but also representative of what inspires me! Why shouldn’t I be loud and proud and let others know, “I am a proud daughter of Mexican immigrants”! I don’t want to exclude all those that have included me, but rather showcase more of my beautiful Chicana culture and be with those who want to include and support me. 

I have very fond memories of the bolsita Mexicana my grandma would gift me every time she visited me from Mexico.  I had a small collection of them because I have always loved purses and these were the nice. They were leather and they were very affordable because we would purchase them with pesos.   The cost was equivalent to a dollar so my dad would always buy a purse for me and one for my sister during our short trips across the border.  My purse line is a very colorful modern makeover of the traditional tooled leather bolsita from Mexico.   

Every single one of our products are hand-tooled, not embossed!  Meaning that our leather is actually carved out versus stamped.  The tooling is a labor intensive craft taught to many generations.  This type of artwork, beautifies leather hide and is part of our beautiful  and ingenious traditional cultural creative customs.